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AT&T TV Business Down, Digital Market Shows Slow Growth

With the passing time and advancing technologies, the trend of entertainment is changing drastically, which clearly depicts modernization. Now, the traditional modes of entertainment are revamping, resulting in a steep rise in the digital market.

In fact, the statistics revealed by the conventional TV subscription business of AT&T states that it is not able to withhold the subscribers while the digital portion of the business is also not able to perform as expected.

AT&T has declared the result of the third quarter of 2018, which states that it has lost 346,000 subscribers for the services of DirecTV and U-verse. This is the continuation of the prevailing decline of the subscribers for the second quarter.

According to the Chief Financial Officer of AT&T, John Stephens, the company is working on the 4 video products so these can be tailored as per the demand of the people. Currently, DirecTVNow has 2 million users.

The company has declared to create a fresh streaming service with the help of the contents of Warner Bros. and HBO, to be released next year.

The previous losses were offset by DirecTVNow, the internet-operated TV service. This facility provides around 85 channels in exchange for $55 a month. However, the latest endeavor failed to show any remarkable outcome as only 49,000 subscribers were added against 650,000 subscribers added by Netflix for the same period.

Currently, AT&T can be availed through 4 procedures, WatchTV, DirecTVNow, cable service U-verse, and DirectTV. WatchTV is dedicated to smartphone users; DirecTVNow is the streaming service, while DirecTV is the satellite service.

Last year, a deal between AT&T and Time Warner was closed for $85.4 billion that planned to use data of AT&T for targeting the potential customers through the high-precision advertising. Xandr experienced a positive move, which is the advertising unit. In fact, it has declared to launch the realigned products in 2019, to get a firm hold over the market.