With the passing time and advancing technologies, the trend of entertainment is changing drastically, which clearly depicts modernization. Now, the traditional modes of entertainment are revamping, resulting in a steep rise in the digital market.
In fact, the statistics revealed by the conventional TV subscription business of AT&T states that it is not able to withhold the subscribers while the digital portion of the business is also not able to perform as expected.
AT&T has declared the result of the third quarter of 2018, which states that it has lost 346,000 subscribers for the services of DirecTV and U-verse. This is the continuation of the prevailing decline of the subscribers for the second quarter.
According to the Chief Financial Officer of AT&T, John Stephens, the company is working on the 4 video products so these can be tailored as per the demand of the people. Currently, DirecTVNow has 2 million users.
The company has declared to create a fresh streaming service with the help of the contents of Warner Bros. and HBO, to be released next year.
The previous losses were offset by DirecTVNow, the internet-operated TV service. This facility provides around 85 channels in exchange for $55 a month. However, the latest endeavor failed to show any remarkable outcome as only 49,000 subscribers were added against 650,000 subscribers added by Netflix for the same period.
Currently, AT&T can be availed through 4 procedures, WatchTV, DirecTVNow, cable service U-verse, and DirectTV. WatchTV is dedicated to smartphone users; DirecTVNow is the streaming service, while DirecTV is the satellite service.
Last year, a deal between AT&T and Time Warner was closed for $85.4 billion that planned to use data of AT&T for targeting the potential customers through the high-precision advertising. Xandr experienced a positive move, which is the advertising unit. In fact, it has declared to launch the realigned products in 2019, to get a firm hold over the market.